Website Design
December 28, 2020
Written by Scott Lancaster
Read Time 6 Minutes

How to find a .com domain for your brand

Branding articles, how to build a brand, building a brand, starting a brand.

So you're looking to find a .COM domain for your brand.

And let me guess, every domain you search for it either taken or selling for an arm and a leg.

There's reason why finding a domain is so difficult. And there are also ways to play smart and secure an amazing .COM domain without spending any more than $20.

So by the end of this article, you'll not only be able to find a domain that is available. But it will also be cheap.

The first thing we need to make very clear is your domain will not, and will never, dictate how successful your brand will be.

All we need to do is make sure your domain is relevant and easy to remember.

That is it.

You don't need to have something completely clean and based around the brand name only. Domains like this have already been snapped up, so we're 10 years too late. But what we can do is use strategic additions to the web domain to make it more unique and (most importantly) available.

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The reason why many domains are so expensive is they are bought by third parties to then be sold back to us at a premium. These third parties can buy a domain for $20 and sell it for $500 the next month... without doing very much work at all.

How to find a cheap domain, how to get any domain, get erat domains
Some people think that having a domain like NIKE.COM OR APPLE.COM is going to help them become a world class brand over night. The truth is that the name is only a drop in the ocean of building a brand.

One thing which is really important to mention is if you search for a domain on the likes of godaddy.com and you don't secure the domain there and then, there is a good chance third paries will be notified that the particular domain has been gaining interest and they will buy it before you have the chance.

This is something that has happened to me and a few of my clients over the years. So if you find a domain that fits what you need, just secure it as soon as possible to avoid disappointment.

There are so many different ways to find a domain which can work for you and your brand. But the most effective is by adding a simple word before or after your brand name.

This word obviously needs to be relevant to your brand and what you do. But there are tons of options out there for you to choose from. We'll explore a few now, just so you get the idea.

How to find a cheap domain, how to get any domain, get erat domains
A domain like COOKIES.COM is always going to be taken. Single words have already been snapped up by third parties. And even the majority of two word brand names and domains have been snapped up too.

A great example could be COOKIES.COM.

Let's say you were a coffee shop and you wanted to call your brand cookies. The obvious search would be for just the word cookies, but this is always going to be secured by someone else.

An alternative would be to search for WWW.COOKIESCOFFEE.COM or WWW.COOKIESCOFFEESHOP.COM.

Both are relevant and look like they belong in the domain.

You couldn't for example use something like WWW.COOKIESBEERANDSODA.COM because it just doesn't work.

Another one of my favourites to use is using WEARE at the beginning of the domain. For example WWW.WEARECOOKIES.COM

This almost never fails in securing a great relevant domain.

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Think about the last time you made a purchasing decision based on if a domain had an extra word in it or not. Oh, that's right... you've never even thought to check.

I hope this little article gave you a couple of ideas in how to create and secure a great .COM domain for our business and brand name.

There are going to be plenty more useful and insightful articles to come, so make sure you sign up to our newsletter and grow your brand to it's full potential.

Over and out.

Key Takeaways

  • We don't make purchasing decisions based on the domain
  • Just make sure the domain is relevant and clean
  • Make sure you secure it as fast as possible, to ensure third parties can't snatch it
  • Use an additional word or two to your brand name to help you secure an amazing domain for cheaper
  • You should not pay more then 20$ for a domain when just starting a business.

Key Resources

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