Audio Branding
April 9, 2021
Written by Scott Lancaster
Read Time 3 Minutes

The easiest way to use audio branding to your advantage

Branding articles, how to build a brand, building a brand, starting a brand.

What is audio branding?

Many business owners don't understand this, but we experience brands with all of our senses (not just visually).

This means we can hear and see brands, but we can also touch, smell and even taste them too.

Obviously it's hard to taste an iPhone, so some senses are more relevant to certain types of brands.

But the sense which is one of the most power and should be used by every brand on the planet is our ability to hear sounds and music.


Coca Cola's audio brand strategy

A company everyone knows and respects.

Coca Cola may have a dedicated team who can strategically come up with effective audio branding efforts, but even if we aren't at their level yet, we can still take inspiration from what they do and how they do it.

So how can you use audio branding?

The simplest form of audio branding is to have an audio logo.

This is also known as a jingle, and can be found at the beginning and end of any video or audio content your brand produces.

By adding an audio logo to your branded material, it helps to create an additional association with your customers which would usually not be there.

Why is audio branding important?

The truth is it isn't massively important and it shoudltn be your priority.

But if you're looking for ways to improve memroblility of your brand and help customers recognise your content more easily, it's an inexpensive way to do both.

Studies have shown that audio branding can improve brand recognition by up to 8 times.

A result any business owner would welcome with open arms.

How can you create an audio brand logo easily?

Well an effective audio brand logo can just be a section of music (or sounds) which is unique, relevant and distinctive to your brand.

Maybe ask a musical friend to record you something short and simple. Or even hire someone on Fiverr (or another freelance platform) so create something short and sweet for you.

It shoudn't cost you much and once you have the audio logo/jingle you can use it as many times as you like and however you like.

I hope this helps you in your journey towards building a powerful brand. If you need any further help or guidance, feel free to get in touch. I'm always here to support.

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