Goal Setting
April 9, 2021
Written by Scott Lancaster
Read Time 3 Minutes

The simple way to set goals to achieve big things

Branding articles, how to build a brand, building a brand, starting a brand.

Setting goals to achieve big things

If you have something in mind you want to achieve but it fees a little daunting, the likelihood is you should be doing it.

The best decisions we make in life are often scary.

This is true in so many aspects of life, but very much so in the world of business and building brands.

So in this short article, I wanted to share my methods of taking larger goals and breaking them down to smaller (more digestible chunks).

Confirm the big thing

As obvious as it sounds, to set the smaller goals you need to first know the big thing you want to achieve.

It's important you have a clear idea of what the 'final destination' looks like.

Mainly because you need to know when you've reached it.

So make sure you have complete clarity on the 'main/big thing' you want to achieve first before worrying about the smaller goals to get there.

Step 1: Begin to work backwards

Once you have your big thing confirmed, it's time to start breaking it apart.

Let's say your 'big thing' is to generate £240,000 in revenue for your business over a 12 month period.

Let's begin going backwards and breaking that goal down to become more manageable.

So the first step would be to break that down into monthly revenue, which is £20,000.

And if we divide £240,000 by 365, we'll know how much we'd need to generate per day (which in this case is £657.54... to be precise).

So even though we have no idea how we're going to make £657.54 per day... we're getting somewhere.

The daily figure is far more approachable then the £240,000 annual goal we originally set ourselves, right?

Once you've done this, move on to step 2.

Step 2: What do you need to do

So you know how much you need to generate a day in order to reach your annual goal, but how are you going to do it?

This is where step 2 comes in.

You need to figure out what you have around you which you can essentially sell (unless you have this figured out already).

So take some time to develop something you can offer the market and put a price on it you're confident it can sell for.

This could be a digital product, a service... literally anything.

But confirm the product and confirm the price.

That'll do for this stage.

Step 3: Bring together your plan

The last step is bringing everything together.

You know how much you's like to make annually.

You also know what you're wanting to sell and how much you're comfortable charging for it.

The last step is calculating how many products you have to sell per day and how you're going to sell them.

A simple example

For arguments sake, lets imagine you're selling T-Shirts.

If your product can sell for £50 each, you need to sell around 13/14 per day to meet your annual goal of £240,000.

So the last question you need to ask yourself is how are you going to sell 13/14 T-Shirts per day?

That's the only question you need to be worried about.

You don't have to even think about the £240,000.

All you need to focus on is how you can sell 13/14 products a day, and the rest will take care of itself.

How to make goals as simple as possible

This is just a really simple example, but simplicity is your friend when it comes to goal setting.

We're only human, and our minds can't handle an excess of information.

By stripping back everything else in our minds and just focusing on the stuff that truly matters, we can achieve far more in the long run.

A possible 4th step would be how you're going to actually sell the 13/14 T-Shirts. But that is more a marketing topic, which I am happy to touch on in a future article.

But hopefully this article has helped you understand how effective it can be to break things down into smaller bitesized chuncks.

If you have any feedback on this approach or just want to share some of your own ideas, feel free to get in touch.


Begin preparing for the new age today


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