You have a vision for the brand and business you want to build, and you see others building businesses all the time.
You look at other people who have built well known brands, and you can't help but wonder how they did it.
There's a fire burning inside you to have the freedom to build a brand you could even pass on to your family one day.
You've been trying to get your branding right, but for some reason something feels off.
It doesn't feel consistent and you don't connect to it as much as you'd like.
A powerful brand has many moving parts. The likelihood is you have some of those parts already.
But the reason your brand doesn't look and feel as great as you'd like it too is down to two main factors.
Firstly, the parts you have right now aren't connected properly. Brand elements need to work together in certain way to get that well rounded, consistent and trustworthy brand feel.
The second is your branding most likely doesn't mean anything to your target audience..
Sorry for the tough love... But it's true.
Hi, I’m Scott Lancaster, founder of Brander & Clementine House Branding Agency.
I’ve been a brand consultant for the last 7 years.
And while today the two brands I manage generate six-figures annually, I began my career working for a local marketing company and simply being limitlessly curious about the world of branding.
After 6 years of working directly with brands internationally, I became overloaded with emails and requests to help businesses in helping them transform into an amazing brand.
As it became impossible to work directly with every single client that wanted to work with us, we had two directions we could take...
We could either bring on more team members and raise our fees to cover the costs.
Or we could develop a more sustainable and scalable platform to help educate and coach entreprenaurs through the branding building process.
Start to finish...
Ready for some magic?
Answer this: What can having a strong brand do for your business?
I'm glad you asked, my friend.
But instead of giving you a list of endless benefits, I want to show you and make it a little personal.
Think about the last meaningful product you bought.
Now I'm going to tell you a few things about that product...
The first is it is from a brand that you're familier with.
A brand you trust and feel understands who you are.
The brand makes sense to you. You feel comfortable buying from them.
Furthermore, you bought from them even though there are various other products you could have bought which are very similar and even cheaper.
Does this all feel a little familiar?
Well, this isn't by accident.
We buy meaningful purchases based on emotion.
This is exactly what divides the average business from a brand customers can grow to love and buy from again and again.
When I Tell Others About Scott (Which I Do Frequently), It’s Challenging Not To Include The Words “Creative Genius” To Describe My Experiences Working With Him And His Company, Clementine House.
Truly, Scott Is One Of The Most Creative And Focused People I’ve Worked With. What I Appreciate Most Is That He Knows How To Tie His Efforts Back To Business, Marketing, And Delivering A Great Consumer Experience.
Scott And I Have Had The Privilege Of Working Together On Various E-Commerce Projects, And His Level Of Professionalism, Quality, Transparency, And Communication Are Unmatched.
Action Holdings, BBQ-AID & Knapp Made
We followed our in-house processes to discover our target audiences pain points and core emotional motivators.
We researched our competition in-depth and used our findings to develop an effective positioning strategy.
We crafted our internal brand strategy to communicate effortlessly with our target audience and stand out in a saturated industry.
The secret about overnight successes
We've all heard about the lucky businesses that became an 'overnight success' right?
Well, firstly it most likely wasn't down to simple luck...
Secondly, we all know every overnight success is usually months or years in the making.
The difference between those who achieve 'overnight success' and others who don't simply comes down to 'the click'.
What do I mean by 'the click'?
The click is that moment when everything just falls perfectly into place and things just feel right.
It takes some guidance and a little time. But once you get it, this is when momentum kicks in.
Discover the proven framework any business can use to create a world-class brand.
Develop an impactful brand purpose and vision to ensure customers connect with your brand.
Create a powerful mission statement and values to guide your brand on it's way to success.
Analyse your customer better than your competiton and connect with them effortlessly.
Beat your competition by understanding their game better than them.
We finish by developing a distinctive positioning strategy to ensure your brand is memroble & stands out.
Discover how to develop your brand's unique personality & brand voice.
Ensure your brand name, slogan and messaging is all on point & consistent.
Craft a captivating brand story to keep your customers engaged and loyal.
Learn how to create a world-class logo design, brand colour palette and overall brand identity.
Ensure your branding is perfectly consistant across your website and all other digtial & physical assets.
Now you've developed your brand, this module teaches you how to use modern and traditional marketing methods to generate awareness.
Well, let me tell you. And let me be completely honest with you...
The lessons inside The Brander Core Masters Course are are incredible. And to be transparent, if you watch them and move on with your life, you'll still have a distinct advantage over 99% of entreprenaurs in business today.
But if you're really going to build an incredible, information alone isn’t enough.
No two brands are the same. So you'll need expert support to get things perfect. Professional guidance and feedback to ensure every element of your brand is the very best it can be.
That is why you'll be partnered with a dedicated branding consultant with over 7000+ hours of direct consultation experience for leading brands around the world.
This is why we're confident in saying, if you're serious about ensuring your education in branding is among the best on the planet, you're in the right place.
Need someone to review your entire brand and tell you where you can improve? We've got you covered.
Want in-depth strategic advice in specific areas of your business, brand or marketing? You'll get that too.
If needed, your consultant will send you persoanlised video tutorials dedcaited to your specific challange or question.
Contact us 24 hours a day, 365 days a year. We'll reply within 24 hours, guaranteed. Yes, even Christmas Day.
We don't just tell you what you want to hear. We want you to succeed. So everything we advise is 100% honest and direct.
We always aim to get back to you within 24 hours with a detailed reply to your message.
Well, it's been proven using the right colors improves brand recognition by up to 80%.
It's also well known that presenting a brand consistently across all platforms can increase revenue by up to 23%.
Not to mention the fact that 89% of shoppers stay loyal to brands that share their values.
Or perhaps the case that 64% of women and 68% of men have felt an emotional connection with a brand at some point.
These stats are just the beginning. But they all tell a very simple and clear story.
Building a strong brand is your best chance to make your business become a huge success.
Take a moment to think about who you choose to buy from...
When you buy from the brands you love, does it feel like a transaction or does it feel more natural?
It feels natural and effortless...
So why is that?
Well, it isn't an accident. That's for sure.
Infact, although you may feel like the selection to buy from that particular company just 'made sense' at the time...
The reason it felt so natural to pay for that brand's products in particualr is because they understand exactly how to connect with you.
Knowing how to use branding to your advantage could be the single factor between your customers buying from your competitor, and instead coming directly to you
This could be the difference between 1 out of 10 customers buying from your. Or 5 out of 10 happily giving you their hard earned money .
You want to just be a business which sells products and you don't want to have the benefits of being a world-class brand.
You don't believe in the power of branding and think companies become successful because of luck.
You just want your business to have a logo and think that will be enough to build a successful brand.
The moment it all clicked with me and I understood how to use branding to may advantage, it changed my businesses and life forever.
I've seen it work directly for clients, and I know the Brander Core Masters Course can work for you too.
Which that said, I get it: The course may not be the right fit for everyone - much like many others aspects of life. I fully appreciate that.
That’s why, when you enroll, you get a 365-day, no-questions-asked money-back guarantee from me.
If you completeThe Webflow Masterclass and find that you didn’t learn anything new, just ask for a refund and we'll arrange it right away.
I First Met Scott And His Branding Agency When I Hired Him For A Small Project First When I Was Starting My Beauty Business.
Scott Went So Far Above And Beyond For Me, It Was Actually Remarkable! I Was Really Impressed That He Took The Time To Educate Me In Addition To Helping Me Create My Brand.
I Still Keep In Touch With Scott And Ask Him Questions Regularly, Which He Always Answers Fully And With The Same Passion He Had The First Time We Spoke All Those Years Ago.
Amanda Reising Balayage & Natural Beauty
Showing you exactly how to build a powerful brand, step-by-step.
Including an industry standard Brand Guidelines template (worth £1495).
Here to support you every step of the way in your brand building journey.
Enjoy all current lessons and materials forever.
Have exclusive access to all future lessons we release on the course.
By taking the course, you'll develop a well-rounded powerful brand for your company, in your own time.
I rarely come across real talents who stand out like Scott. We had the pleasure of working with Scott and his firm,Clementine House , collaborating on numerous large branding and marketing projects.
Scott's ability to handle multiple projects was unlike any I’ve seen before, making a dramatic and powerful increase in our company's positive exposure and brand recognition.
He managed the complexity of the projects well and understood our firm's vision and strategy.
Clementine House's integrative view of branding was essential to success, and rare among their competitors.
Scott is a genuine expert, branding genius, and powerhouse in the world of marketing.
I would recommend Scott and Clementine House as the leader and integral part of any firm's branding.
Founder of Forecight Cybersecurity