Having a niche is essential in the world of business today.
If you try to cater to everyone, your overall marketing and message won't speak to anyone.
Your niche should help you stand out in your market and help you come across as different.
Different in the best way. Different in a way that makes a particular type of customer choose you effortlessly over all other options.
They feel drawn to you. Because you've taken the time to find a profitable niche where their personal needs have not yet been successfully met.
Number of pages : 11
Number of stages: 2
Support : Dedicated Brander support
Publishing company : Brander Education
Language : English
Developed by : Scott Adam Lancaster
Scott is a branding consultant, author and businessman. He has used the power of niche finding to found two successful businesses in the world of brand development and education. By understanding the power of finding the right untapped niche, he has managed to build two successful brands and a social media presence of 20 thousand subscribers.
His experience in taking brand theory and then applying it to a broad range of business enviroments and situations gives him a distinct edge of many brand consultants in the world today. The fact he uses the exact same principles and techniques to build his own two businesses reinforces his confidence in the methods he practices.
As a consultant, he pioneers what he preaches and understands that clients want to hire someone who doesn't just know what they are taking about. They want someone who can deliver results.
